Celebrating Fatherhood Campaign 2012-13


The Celebrating Fatherhood campaign was a year-long campaign to promote the importance of fathers in children’s lives. The campaign was developed in partnership with a small multi-agency working group which decided to focus attention on how we could raise the profile of men more in children’s lives, based on sound evidence. Our intention was to be inclusive of all men who play a significant role in children’s lives: hence the title Celebrating Fatherhood, rather than the working title of “Year of the Father”.


The campaign co-ordinated and delivered a number of activities that engaged fathers and male carers, encouraging them to take an active role in their children’s lives. The campaign also challenged the workforce to think about their attitudes to involving fathers and male carers better. This campaign was used to stimulate and challenge our perceptions of men’s role in childcare and has shown us how valued the fathers and male carers who participated in the many events, feel when their needs are considered in a distinctive way.


The associated pages celebrate the success of the campaign and the tangible difference we have made in combating the main obstacles fathers and male carers still face.


For further information please contact Andrew_sandles@bathnes.gov.uk


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