Identity and vision

Looking ahead to 2026, the Future for Bath Vision pictures a vibrant, confident and highly distinctive Bath with a successful and sustainable economy, strong ethical values, high quality and popular public spaces, an attractive riverside and a happier and more fulfilled community.

The city has a strong regional, national and international identity, built upon Bath’s beauty, heritage and essential character. It is easy to access and move around by public transport, on foot or by bicycle.

It balances the needs of local residents, workers and visitors and is recognised around the world as a leading centre for water and wellbeing, pleasure and culture, imagination and design, and knowledge and invention.

Igor Ustinov's sculpture on the Ustinov Theatre, Bath