Contact:
  • Transportation Planning Team
  • Address:
    Riverside,Temple Street,Keynsham,Bristol.BS31 1LA.
  • E-mail:
    Transportation@bathnes.gov.uk
  • Telephone:
    01225 395235
  • Fax:
    01225 394335
  • Minicom:
    01225 394166
  • Page Updated:
    14/09/2007
  • Author:
    Marc Tite
A to Z Index

5 - Transport Strategy

5.1 Introduction

This section describes the key problems and issues associated with the achievement of the Transport Vision set out in Chapter 4. It goes on to discuss the development of a transport strategy for B&NES which tackles these problems and issues which is considered to be the optimum approach to achieving the Transport Vision, recognising the need to compromise on some elements.

5.2 Problems and Issues in Achieving the Vision

Overview

In general terms the Vision articulated in Section 4 calls for greatly improved real mobility with a reduction of the impact that transportation has on the environment. In practical terms, this can only be achieved through the provision of significantly improved public transport and a reduction in the dependence on the private motor car. Achieving this outcome in a practical manner is at the root of the transport strategy that is described in this section.

Before defining this strategy the following paragraphs examine some of the key problems and issues that the strategy must overcome if it is to achieve the Vision. The principal problems and issues are:

  • Private transport – the threat from traffic;
  • Public transport - the quality challenge;
  • Achieving modal shift;
  • Economy vs environment - the conflicting requirements;
  • The relationship between traffic, people and places;
  • Public attitudes; and
  • The Bath Western Riverside development.
Private Transport – the threat from traffic

An overwhelming majority of travel in B&NES is undertaken using private transport, primarily the private car. Car ownership in B&NES is high, with an average of 72% of households owning one or more cars. In the rural areas this figure is as high as 84%. According to the LTP, more than 80% of trips in B&NES are made by car. As a result of this substantial dependence on the private car for most activity within the area, there is significant congestion in the centre of Bath through much of the working day and during peak periods in almost all of the urban centres within B&NES.

With growing personal incomes it is likely that car ownership and use will increase. At the same time environmental constraints, the historic layout of the road network dictated by terrain and the pattern of development in built-up areas, mean that opportunities to provide additional road space are very limited. Furthermore, Government policy presumes against new highway construction unless there is no other alternative, in order to avoid further increasing car dependency. This combination of increasing demand for road space and its strictly limited supply will inevitably lead to more and worse congestion, unless demand can be managed.

Given that a principal feature of the Vision postulated in Section 4 is congestion free urban areas, both the existing situation and that from the future present a fundamental challenge to the Vision. A key feature of the Vision will need to be the effective management of existing road space and also the management of demand for it, so as to control excessive congestion. Whilst the complete elimination of congestion is a desirable goal, it is accepted that the scale of demand management that this implies is not achievable without draconian measures which are considered, on balance, to be undesirable and politically unacceptable. Nevertheless, as stated in Section 4, the Transport Vision is in danger of being totally degraded by the demands of traffic and therefore significant efforts must be made to restrain the use of private vehicles and provide attractive alternatives. In practical terms, the provision of attractive alternative transport measures must be put in place in parallel with any envisaged restraint.

Public Transport – the quality challenge

The prime form of public transport in B&NES is bus. But it only currently accounts for less than 10% of trips made in the area. Of even greater concern is the fact that the vast majority of bus users are captive, that is they do not have a car available for their journey. Therefore the proportion of passengers who are choosing to use bus is small; woefully small.

This reflects a number of factors but most significantly indicates the poor quality of the public transport experience, in relation to use of the private car. The reality is that it falls well short of the standards required by the Vision. Public transport in Bath does not compare well with similar historic European cities, which, in general, receive significantly greater subsidies. The problems with public transport are exacerbated by the prevailing levels of congestion, which adversely affect the bus network’s ability to supply fast and reliable journeys. It is a vicious circle of decline. The degree of recognition of underperformance, and the measures necessary to reverse this situation, are a major hurdle to success.

The Vision calls for high quality public transport with guaranteed levels of service and accessibility. To accomplish this, the current system needs to be radically overhauled, across the board including cost, comfort and performance. In so doing, appropriate measures need to be taken to protect public transport from traffic congestion, either through the implementation of priority measures or through the creation of segregated routes.

Modal Shift

The issues discussed so far lead to the obvious and inescapable conclusion that the cornerstone of any strategy designed to create the Transport Vision should be to achieve a significant transfer of mode choice away from use of the private car to the use of public transport. Achievement of such a mode shift would go a long way to resolving a number of the issues raised earlier in this section.

Firstly, the reduction in the use of the private car would reduce congestion in urban areas. Secondly, reduced congestion would allow the public transport system to deliver fast and reliable journeys, although it should be noted that a radical overhaul, in terms of service frequency, quality of vehicles and quality of facilities would still be required. Finally, with a lower proportion of trips being made by private car and more by public transport, increased travel to meet the demands of economic activity would be possible without a commensurate degrading of the environment and the intrusion of traffic.

A capacity analysis of selected corridors in Bath has been carried out taking into account the likely future growth of trip making associated with the Bath Western Riverside Development, other developments, and economic growth. The analysis reveals that a reduction in car mode share of between 10% and 30% depending on corridors would be required to reduce congestion levels below those experienced today. This represents a very significant increase in public transport usage; on many corridors more than doubling existing public transport patronage, this itself, requiring a significant increase in the number of buses and associated resources / staff.

Economy vs The Environment - the conflicting requirements

Another especially difficult issue which needs to be addressed in the transport strategy is to balance the conflicting elements of the Vision which on the one hand is required to cater for economic activity whilst on the other, protecting and enhancing both the rural and urban environment.

Under the existing pattern of transport use this is an impossibility, since any growth in economic activity generates additional car travel, which in turn is contrary to the environmental elements of the Vision. However, there is no reason why the balance of transport usage should not be altered and the current linkage between economic growth and traffic growth be reduced. To some extent, this requires a change of mind set within policy makers, at both local and national levels.

The Relationship between Traffic, People and Place

The Transport Vision seeks to reconcile the enhancement of place, the needs of people, and the requirements for movement and access. We believe that there is considerable scope for a fresh examination of the relationship between traffic and the natural and built environment, using principles that have been established and tested in neighbouring European countries.

Reduction in travel demand and modal shift away from dependence on the private car are central themes of the Transport Vision. Nevertheless, motorised vehicles are likely to remain a vital and inevitable component of our lives and transport habits for many years. How to accommodate the demands of the car whilst retaining and enhancing the quality of cities, towns, villages and rural areas remains one of the most pressing issues to be tackled by the Transport Strategy. To achieve the Vision, we believe that the Transport Strategy for B&NES should be premised on retaining and accepting access by car, but on terms which protect and enhance the quality of the environment and which facilitate safe movement on foot, bicycle or by wheelchair.

Conventional approaches to traffic engineering have sought to keep separate the space allocated to the movement of vehicles and areas given over to pedestrian movement and social activities. Segregation of people from vehicular circulation was central to the recommendations of the landmark Buchanan Report "Traffic in Towns" of 1963, which encouraged the use of clear hierarchies for traffic movement and the establishment of traffic-free pedestrian precincts. Defining the distinct areas for vehicles has resulted in the familiar urban landscape of kerbs, road markings, traffic signs, pedestrian crossings, barriers and signals.

From a number of regions in mainland Europe, in particular Denmark and The Netherlands, a new approach is emerging towards the integration of traffic into the social fabric of communities. This has latterly been picked up within the UK in the form of Home Zones. This new approach has its roots in the woonerf or "Home Zone" design principles established in Holland, which established shared space for traffic and social activities in residential streets. But the new approach extends far beyond the narrow confines of residential streets to apply counter-intuitive design principles to city centres, town squares, main streets, rural roads, and the focal points of communities; essentially ‘Living Zones’. It is an approach based on integrating urban design and landscape principles into traffic engineering and highway management. B&NES, with its high quality landscapes and urban areas, presents an ideal context for the exploration and application of such an approach.

Based on evidence emerging from regions and towns that have adopted an integrated approach to traffic engineering and urban design, the key advantages to B&NES could include

  • Improved accessibility;
  • Improved traffic safety and injury reduction;
  • Enhanced urban and environmental quality;
  • Social and economic regeneration;
  • Fostering greater levels of walking and cycling;
  • Improved mobility for elderly people and young children; and
  • Greater participation by citizens in the planning and control of public space.
Public Attitudes

Any attempt to achieve significant changes in modal shift is likely to be met by strong public resistance, unless its benefits are properly explained and understood. The private car is an integral part of every day life for a large majority of travellers, and public transport, especially bus, tends to be regarded as an inferior mode. There is strong evidence from Bath itself of public opposition to the introduction of transport schemes that are seen as anti-car. The two most recent examples of this are the opposition expressed towards the expansion of the controlled parking zone and the introduction of the bus gate.

In order to bring about a modal shift of the magnitude required to deliver the Vision, public acceptance and support of the transport strategy is essential. This includes all of its associated policies and plans.

This is an inherently difficult area. It is expected that whilst the public will be supportive of the concept of the Transport Vision, they will not willingly embrace the changes in personal behaviour that it requires. The public rarely sees beyond personal experience to reach an holistic or altruistic view. NIMBYism is the least line of resistance. The harsh truth is that the public, not just in B&NES but throughout the UK, rarely raises its sights in transport matters, nor thus far has it been helped to do so, by enlightened leadership at all levels of government.

To bring about the required public support would require a sustained long-term campaign of public information and education, which focussed on the benefits of the strategy. Indeed such a programme would need to form an essential component of the strategy. This programme would have to be much more pro-active than reactive and cannot simply be some form of inclusive consultation – it needs to be ‘led from the front’.

Bath Western Riverside

The Bath Western Riverside development (BWRD) presents an ideal opportunity to demonstrate the full range of the Transport Vision. It is intended that the development be substantially car free with a focus instead on quality public transport links and provisions for cyclists and pedestrians. At the same time environmental quality will be of a very high standard. Essentially the underlying objectives, on which the plans for BWRD were based, are in harmony with the Transport Vision put forward by this study. The development will be a strong display of the benefits that can be achieved through the Vision.

Effective means of reducing use of the private car and providing an income stream.

Both workplace parking charges and congestion charging could deliver an additional income stream, although congestion charging is seen to have the longer term benefit.

5.3 The Transport Strategy

Overview

Based on the consideration of the problems and issues, a Transport Strategy has been developed which seeks to deliver the Transport Vision and is described in subsequent sections.

It is important to note that the Transport Strategy outlined below is clear in its discrimination in favour of certain modes and trip purposes. It is not, however, anti-car, but pro-community. The indiscriminate use of infrastructure results in sub-optimal transportation, environmental damage and its regulation must be accepted, in the same way that speed restrictions mitigate loss of life through accident savings. It is no longer an option to allow unrestrained use of the basic transport infrastructure, as has been the way in the past.

The incremental introduction of further private car restraint measures and the provision of attractive alternatives represents the direction for the future, but with perhaps a more transparent message to the public at large about the trade-off between environmental standards and unregulated use of the road system. This regulation will serve transport efficiency, improve the local environment and make accessibility more inclusive.

In summary, the elements of the Transport Strategy which have been identified to deliver the Transport Vision are as follows:

  • Radical improvement of public transport level of service and quality;
  • A change in the management of existing road space, by making a higher proportion of it available for public transport and restraining the use of private cars;
  • Construction of a very limited number of new road links where justified on either economic or environmental grounds;
  • Promotion of other measures to encourage modal shift, such as traffic restraint measures and the introduction of green travel plans;
  • Exertion of strong control over transport provisions at new developments such that they are in harmony with the Vision;
  • Modification of the relationship between traffic, places and people , recognising the need to avoid traffic and parked vehicles dominating residential areas, urban centres and rural lanes;
  • Ensure the use of best practice transport planning and traffic engineering;
  • Working towards public understanding and acceptance of the Strategy through community leadership and education; and
  • Recognising and addressing funding issues associated with the Strategy.

These components are discussed in the following sections.

Improvement of Public Transport

The most important strategy considerations lie with public transport. Radical improvements are needed to bring public transport services up to a level that will provide a realistic alternative to the private car and adequately support a world-class environment within the area and deliver the Vision. This means vehicles and services designed with all sectors of the community in mind, with routing and frequencies that serve the main travel demands effectively with reliable services, comfortable vehicles, excellent passenger information and affordable fares. Minimum guaranteed levels of service and accessibility will need to be defined and adhered to, for all parts of B&NES based on location types and trip purpose.

Of particular importance is the need to provide public transport services that can be accessed by all members of society including those with special needs, people with disabilities, parents with small children and those carrying luggage and shopping.

Buses will remain the backbone of public transport for the area, but on major corridors in Bath it is recommended that some form of mass rapid transit be provided where possible on segregated alignments. This would include all the links between Park and Ride sites and Bath City Centre, and potentially in the longer term, links to Bristol. The precise form of this public transport system will need to be examined in further studies.

The strengthening and support of main-line rail services in the Swindon-Chippenham-Bath-Keynsham-Bristol corridor should be supported, together with improved integration, both in the interconnection of services and physical infrastructure. This could be by a number of means; extension of the quality services in the BWRD corridor to link up with interchanges on the main line, or a more ambitious scheme to extend to the LRT services into Bristol.

A natural concomitant of the more focused support of public transport is the need for a form of Passenger Transport Authority and Passenger Transport Executive for the ex-Avon sub-region. B&NES should support the formation of such an authority, as this is the most promising way of providing integrated high quality public transport within, and to and from, the area.

Management of Road Space

It is important to protect public transport from the effects of congestion, and policies are required that more effectively manage road space capacity in congested areas in favour of public transport and promote the use of slow modes. This should be done by allocating more road space for sole or priority use by public transport, and at the same time restraining the use of private vehicles. These measures will facilitate the required modal shift by making public transport a realistic alternative to the private car.

In the first instance this calls for a realistic assessment of available capacity within the network, and a reassignment of its use based on the requirements of public transport and the needs of the local economy for freight or business trips, with other more general travel demand only being accommodated if there is sufficient capacity remaining. More general issues about the relationship between traffic, people and places are set out in Section 5.2.6.

This part of the strategy must be implemented against a background of public education and awareness. This should emphasise that the benefits go beyond those to bus passengers, and include congestion and environmental benefits for the whole community.

New Road Links

The development of a comprehensive road building programme to address all identified traffic problems is neither realistic nor in line with Government policy. However, there will be some cases where the introduction of discrete links to parts of the road network would bring significant economic or environmental benefits. Schemes of this nature should be pursued and developed, with a view to either applying for Government funding or being financed by B&NES.

Other Mode Shift Measures

One element of the strategy is that Bath may ultimately have to introduce workplace parking charges or congestion charging as a means of restraining the use of private cars. Whilst there is no doubt that these restraint policies, especially the policy of congestion charging, would be effective there are other less severe policies that should also be pursued in the first instance. At the centre of such policies is the need to strengthen the community’s sense of civic responsibility, and encourage more considerate use of the private car by individuals and groups. As part of this B&NES needs to actively promote concepts such as car clubs, car sharing, workplace travel plans and school travel plans.

Development Control

The high proportion of land in B&NES that is green belt and AONB is an unquestionable asset. Much of B&NES is under pressure from housing and employment development needs. These are development planning concerns but also relate to the impact of transport, especially in the built environment. It will be important to highlight the difference between accessibility and mobility. New developments can generate excessive traffic but when there are practical, attractive alternative access modes, this transport demand can be transferred away from the private car. Essentially the issue is one of providing high quality access, which removes car dependency. The Transport Strategy requires that land use approvals should pay much greater attention to imposing traffic protection standards, especially for circulation space within developments, thereby creating more environmentally friendly areas for pedestrians. Central Government policy gives local authorities support to limit parking provisions at developments, and request off-site transportation improvements, including improvements to public transport, through Section 106 agreements.

The Strategy requires these development control policies to be proactively applied both in new-build situations and as retrofit solutions for key central area streets. In this connection B&NES should use the BWRD as a flagship example of its Vision for planning and transport planning.

Best Practice

The Transport Vision and the Strategy described in this section of the report, highlight the major elements of transport planning in B&NES that will require special attention in the next 20 years. However, it is also important that best practice in transport planning and traffic engineering continues to be applied in B&NES. This is required within the Strategy to ensure that existing standards throughout B&NES are maintained, and that the quality of Vision is achieved.

Public Acceptance

One of the biggest hurdles to the introduction of the Strategy outlined above, is the likely objection to the more radical parts of the package by the public at large. Much of this arises from a misunderstanding of the nature of benefits that will be achieved for the community as a whole, over the plan period.

Sadly, from a review of press articles and through feedback from stakeholders, it would appear that a significant proportion of the public appear to have become disillusioned or frustrated with the development of transport planning policies within B&NES. An essential cornerstone of the Strategy will be a public information campaign that informs, educates and updates.

Too often it is argued that traffic restraint cannot be introduced until public transport is radically improved. In B&NES most public transport can only be substantially improved if road congestion is reduced so the two must go hand-in-hand. In similar vein, the funds needed to improve public transport will require a form of charging for their creation. This use of the proceeds from financial restraint measures is vital both for transport purposes and to avoid charging becoming another type of general taxation.

Funding

The Study Team believes that reliance on the normal process of capital and operating funding will not be sufficient, in the long term, to bring about the radical changes needed in mode choice. In this connection, it will be essential for B&NES to embrace this concept and begin considering how it can generate a substantial income stream, which is independent of conventional sources. For this reason, restraint measures based on charging are seen to have a double benefit of providing both an effective means of reducing use of the private car and providing an income stream.

Both workplace parking charges and congestion charging could deliver an additional income stream, although congestion charging is seen to have the longer term benefit.

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