1. Qualifications and Experience
1.1 John Adams will say: I am a Partner of Drivers Jonas, a
Member of the Royal Institution of Chartered Surveyors and have a
BSc (Hons) in Land Management from the University of Reading.
1.2 I joined Drivers Jonas in 1985 and have specialised in
providing planning consultancy advice to landowners, investors,
corporate occupiers and local authorities in respect of major
commercial and residential development.
1.3 I moved from London to open the Manchester office of Drivers
Jonas in 1993, and I am one of the Partners responsible for leading
the firms planning and development consultancy across the UK. The
Manchester office is now 60 strong, and the planning team has 21
planners and chartered surveyors.
1.4 In particular I am involved with major city centre and
retail and leisure based development throughout the UK.
1.5 I have advised on major retail and mixed use developments,
which have either secured planning permission or resolutions to
grant planning permission in the historic city centres of Bath
(Southgate), Cambridge (The Grand Arcade), and Chester
(Northgate).
1.6 I have also been involved in regional scale developments in
the metropolitan city centres of Birmingham (Martineau Galleries),
Leeds (Trinity Quarter), Manchester (Spinningfields, and many
others) and Liverpool (Paradise Street Development Area).
1.7 These assignments have involved assessing the long term
economic needs of the city centres, and advising on the challenges
of accommodating retail, leisure, new public transport interchanges
and other city centre uses in historic centres.
1.8 A common thread of this work has been the economic
assessment of the need for, and implications of, retail, leisure
and other city centre uses, urban design, public realm and
architectural quality, environmental assessment, and the
relationship with planning policy, in particular regional and local
planning potices. Often compulsory purchase orders have been
required to provide a basis for comprehensive and co-ordinated
redevelopment in accordance with a vision and masterplan for a wide
area of a city centre.
1.9 I first advised on the redevelopment of the Southgate
area during the preparation of the Adopted Local Plan. The
Southgate Centre was at that time owned by the Prudential, and
discussions with the then City Council identified the need for a
comprehensive redevelopment of the Southgate area, primarily for
retail uses.
1.10 I was then instructed by General Accident (now CGNU
and Morley Fund Management its wholly owned subsidiary and property
fund manager) to advise on proposals for the redevelopment of the
Southgate area in 1996. Since then I have been involved in
the testing of options for the site, the preparation of a brief and
the submission of an application for planning permission. I was
responsible for the preparation of the Environmental Statement,
which accompanied the application, and the Economic Assessment,
which included an assessment of the retail capacity and economic
impact of the proposals. I advised CGNU on negotiations with the
Council and the evolution of the scheme to the proposals that
secured planning permission in 2003.
2. Scope of Evidence
2.1 My evidence to the lnquiry is concerned with the
quantitative need, in retail planning terms, for the development
that will be facilitated by the Order.
2.2 In my capacity as adviser first to the Prudential and then
to CGNU one of my responsibilities has been assessing and
monitoring the retail capacity for new retail development in Bath
City Centre. Drivers Jonas undertook its own retail assessment as
part of the application for planning permission in 1997. This was
updated at various points during the consideration of the
application.
2.3 In my evidence I have adopted the definitions and
abbreviations set out in the Glossary of Key Terms submitted as CD
10.9.
2.4 In 2000 Bath and North East Somerset Council (The Council)
commissioned Nathaniel Lichfield and Partners (NLP) to undertake a
retail assessment on behalf of the Local Planning Authority. The
City and Town Centres Study informed the Council's decision to
grant planning permission. Because the NLP 2000 work was based on a
household and street survey and was more up to date than the
original Drivers Jonas work, we adopted its main findings and key
assumptions.
2.5 1 have been asked to give evidence on retail capacity to
this Inquiry because I have personally been involved in advising on
this issue for over 10 years and have been responsible for
assessing the turnover and trading characteristics of the Scheme as
it has evolved through the local plan and planning application
processes.
2.6 During this time I have also discussed these issues with Dr
Raggett of CBRE (previously CB Hillier Parker) and have been able
to draw on work and advice that he has given on the health of the
City Centre and the likely implications of the redevelopment of the
Southgate area.
2.7 The health of the City Centre and the qualitative need for
the proposals are addressed in Dr Raggett's evidence.
2.8 Mr Guy sets out the retail planning policy context
(national, regional and local) that supports the redevelopment of
the Southgate area in his evidence.
2.9 My evidence is set out under the following Chapter
headings:
- Assessment of Retail Capacity;
- Response to Objectors; and
- Conclusions.
2.10 My evidence demonstrates that there is a pressing need for
the redevelopment of the Order Land supported by existing and
future retail spending power of residents within Bath's catchment
area.
2.11 This need has been identified in the Adopted Local Plan and
the emerging Draft Replacement Local Plan Review, both of which
support the allocation of the Order Land for major retail
development and has been a material consideration in the grant of
the Main Scheme Planning Consents.
3. Assessment of Retail Capacity
3.1 The need for additional comparison retail floorspace in the
City Centre, and the role of Southgate in meeting that need, has
been recognised since 1989 when the Council commissioned the "Bath
Shopping Needs Study" which was undertaken by Nathaniel Lichfield
& Partners. The study concluded that there could be an
additional 6,317 sq m (68,000 sq. ft) net floor space provided by
1996 and 14,771 sq m (159,000 sq. ft) by 2001. This recommendation
was incorporated into Policy R2 of the Adopted Local Plan. It also
underpinned policy R3 of the Local Plan, which allocated Southgate
for comprehensive redevelopment, primarily for shopping.
3.2 In making this allocation for additional comparison
shopping, the special characteristics of Bath were recognised at
paragraph 7.08 of the Adopted Local Plan:
"These limitations are designed to allow a growth of retail
floorspace in Bath to ensure that the City continues to meet the
needs of local shoppers. Bath is considered to be a special case in
so far as an over-provision of shopping floorspace could impair the
viability of existing shops which provide the means of economic
support for many of the City's listed buildings and the potential
consequential demand for extra road space and car parking cannot be
appropriately met within an historic city centre. These
retail floor space requirements are intended to maintain the
position of Bath in the shopping hierarchy, and are an indication
of potential retail floorspace requirements and not an absolute
figure. In view of the dynamic nature of retailing activity and the
economic climate, the City council will continue to monitor these
figures."
3.3 The retail requirement first identified in 1989 remains
unmet. Since then there has been sustained national growth in
retail expenditure particularly in comparison goods but very
limited redevelopment in Bath City Centre. Outside the City Centre
development has also been limited, in accordance with Adopted Local
Plan policies, to food shopping facilities and retail warehousing
primarily selling household goods.
3.4 The application for planning permission for the
redevelopment of Southgate, submitted in 1997, fell within the
recommended additional comparison retail floorspace in Policy
R3.
3.5 Drivers Jonas prepared an Economic Assessment that
accompanied the application. The retail analysis demonstrated that
there was substantial capacity for additional comparison retail
floorspace in the City Centre, and that the estimated increase in
turnover attributable to the 1997 proposals for the Southgate area
would fall well within the identified capacity. I have not included
this and earlier Drivers Jonas assessments as they have been
superseded by more recent NLP studies undertaken on behalf of the
Council. My instructions from CGNU have included reviewing the
studies by NLP and where possible I have adopted their work.
2000 Assessment
3.6 Bath and North East Somerset Council commissioned Nathaniel
Lichfield & Partners in 2000 (CD 10.4) to prepare an assessment
of the four main retail centres within the authority area, namely
Bath, Keynsham, Midsomer Norton and Radstock. The study involved
four main stages of work as follows:
- Stage 1 - Data collection including household and street
interviews
- Stage 2 - Retail capacity assessment and centre health
checks
- Stage 3 - Identification of potential development options
- Stage 4 - Strategy formulation
3.7 The main study objectives were to:
- Establish the comparison and convenience retail floorspace
requirements up to 2011 for the city and town centres;
- Assess the vitality and viability of these centres based on the
measures listed in PPG6;
- Identify the capacity of each centre to accommodate retail
growth and to undertake an examination of the impact that potential
growth may have on the centres in terms of vitality and viability,
environmental policy and traffic generation;
- Consider locations for future retail floorspace provision on a
sequential basis; and
- Determine if the viability and vitality of each centre can be
increased.
3.8 The report, dated July 2000 (CD 10.4), also provided an up
to date assessment of retail capacity against which the planning
application for the redevelopment of the Southgate area would be
formally assessed as it was reported to Committee between 2000 and
2003, and finally granted planning permission in 2003.
3.9 Drivers Jonas submitted an Economic Assessment as part of
the Environmental Statement accompanying the Southgate application.
The Economic Assessment was updated between 1997 and 2001 and the
2001 update drew upon the retail capacity assessment contained
within the City and Town Centres Study (July 2000). The 2000 study
was therefore the basis for the Council's conclusion that the
redevelopment of the Southgate area was needed to meet retail
capacity within the Bath catchment area. It is also the
quantitative basis for ensuring that there will be adequate
expenditure to support the City Centre as it adjusts to the major
redevelopment of the Southgate area, with the inevitable movement
of retailers within the City Centre and changes in pedestrian flow
that will result.
3.10 In this section, I highlight the key findings of the retail
capacity assessment undertaken by Nathaniel Lichfield &
Partners in 2000.
3.11 I also refer to the City & Town Centres Study
undertaken by Nathaniel Lichfield in 2004, published in October
2004, which re-affirms the quantitative need for the redevelopment
of the Southgate area.
Study Area
3.12 The study area used in the assessment is based on a 30
minute drive time from Bath City Centre, although it extends
slightly further to the east to include parts of western Wiltshire,
and excludes parts of Bristol that are within 30 minutes drive
time. A plan is included at Appendix A of Core Document 10.4. The
surveys conducted by Research & Marketing during the study
indicate that there are a number of different customer groups who
shop in the town centres within Bath & North East Somerset
(B&NES), as shown in Table 1 below.
Table 1: Customer Groups in
B&NES
| Customer Type |
Survey Comments |
| Residents Within B&NES |
Most visitors to the four centres live in B&NES i.e. Bath
62%, Keynsham 66% Midsomer Norton 78% and Radstock 82%. |
| Residents in Neighbouring Authorities |
Most other visitors (with the exception of Bath) live in
neighbouring authority areas, e.g. West and North Wiltshire, Mendip
and Bristol. |
| Those who work in B&NES |
Between 8% and 10% of visitors to the three smaller centres
work within the towns. 18% of visitors work in Bath. |
| Domestic Visitors from the UK |
Bath attracts tourist and shopping visitors from across the
UK. Approximately 20% of visitors came from outside the study
area |
| International Visitors |
Bath is on the main tourist route for international visitors.
The Council's 1999 visitor survey indicated that 31% of tourists
were from overseas. |
Source: Research & Marketing Visitor Surveys 2000 and
B&NES Visitor Survey 1999
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
Socio-Economic Characteristics Within B&NES
3.13 The socio-economic characteristics of the study area are
compared with the national average in Table 2 below.
Table 2: Socio-Economic Characteristics in the Study
Area
| Characteristic |
% Households B&NES Study Area |
GB Average |
| Car Ownership |
|
|
|
|
36% |
23% |
|
|
49% |
44% |
|
|
15% |
33% |
|
Occupation Chief Wage Earner |
|
|
|
|
23% |
18% |
|
|
29% |
24% |
|
|
29% |
28% |
|
|
18% |
29% |
| Unemployment* |
2.2% |
4.1% |
Source Bath & NE Somerset Clty & Town Centre Study,
Final Report July 2000
3.14 The study area has a higher proportion of households within
the most affluent socio-economic group (i.e. classes A, B and C1
including professional, managerial and white collar workers) than
the national average.
3.15 Local expenditure estimates for the study area obtained
from Maplnfo also suggest that consumer expenditure per capita is
above the national average by 3% for comparison goods and by 2% for
convenience goods. There are variations within the study
area, particularly for comparison expenditure.
Existing Shopping Patterns
3.16 The street survey demonstrates that residents visit a range
of shopping areas within and outside B&NES, as shown in Table
3:
Table 3: Other Non-Food Shopping
Destinations
Centres % of Visitors in Each Centre
| Centres |
|
% of Visitors in Each Centre |
|
|
|
Bath |
Keynsham |
Midsomer Norton |
Radstock |
| Bath |
N/A |
36% |
58% |
68% |
| Keynsham |
5% |
N/A |
5% |
2% |
| Radstock |
2% |
1% |
11% |
N/A |
| Bristol |
27% |
55% |
16% |
17% |
| Cribbs Causeway |
14% |
10% |
2% |
2% |
| Chippenham |
9% |
1% |
* |
1% |
| Trowbridge |
9% |
* |
8% |
9% |
| Swindon |
6% |
* |
* |
2% |
| Longwell Green |
4% |
13% |
* |
* |
| Kingswood |
2% |
17% |
* |
* |
| Wells |
* |
* |
9% |
10% |
Source: Bath & NE Somerset City &Town Centre Study,
Final Report July 2000
3.17 Bristol and Cribbs Causeway attract customers from across
the Council's area, but Bath is the main comparison shopping
destination for Midsomer Norton and Radstock.
3.18 Respondents were asked where they normally go to shop for
different types of non-food goods. The main shopping destinations
for each type of nonfood goods are shown in Tables 4-8 below.
Table 4: Clothing and Footwear Shopping
Destinations
| Destinations |
% Study Area |
| Bath City Centre |
50% |
| Other B&NES Centres/Stores |
4% |
| Bristol City Centre |
16% |
| Trowbridge |
10% |
| Chippenham |
5% |
| Cribbs Causeway |
3% |
| Swindon |
2% |
| Other |
10% |
Source: Bath & NE Somerset City & Town Centre
Study. Final Report July 2000
Table 5: CDs, Tapes, Videos, Books & Stationery
Destinations
| Destinations |
%Study Area |
| Bath City Centre |
40% |
| Other B&NES Centres/Stores |
4% |
| Bristol City Centre |
12% |
| Trowbridge |
10% |
| Chippenham |
5% |
| Others/Don’t Do |
29% |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
Table 6:Electrical Shopping
Destinations
| Destinations |
%Study Area |
| Bath City Centre |
28% |
| Other B&NES Centres/Stores |
6% |
| Trowbridge |
16% |
| Bristol City Centre |
9% |
| Chippenham |
8% |
| Longwell Green |
6% |
| Cribbs Causeway |
5% |
| Brilington |
5% |
| Others/Don't Do |
17% |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
Table 7: Furniture and Carpets Shopping
Destinations
| Destinations |
%Study Area |
| Bath City Centre |
16% |
| Other B&NES Centres/Stores |
6% |
| Trowbridge |
12% |
| Bristol City Centre |
10% |
| Cribbs Causeway |
6% |
| Other Bristol |
5% |
| Melksham |
4% |
| Chippenham, |
4% |
| Brislington |
4% |
| Longwell Green |
3% |
| Others/Don't Do |
30% |
Source Bath & NE Somerset City & Town Centre Study,
Final Report July 2000
Table 8: DIY Shopping Destinations
| Destinations |
%Study Area |
| Homebase Bath |
17% |
| Great Mills Paulton |
4% |
| other B&NES Centres/Stores |
8% |
| Trowbridge |
17% |
| Chippenham |
10% |
| Longwell Green |
10% |
| Brislington |
7% |
| Bristol City Centre |
4% |
| Others/Don’t Do |
23% |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
3.19 Bath City Centre was the main destination for all
categories of non-food shopping with the exception of DIY
goods.
3.20 The City Centre attracts a particularly high share for
clothing and footwear (50%), compared with only 16O/0 for furniture
and carpets. Bristol City Centre, Trowbridge and Cribbs Causeway
were the main shopping destinations outside B&NES for most
types of shopping.
3.21 Many visitors in Keynsham go to Bristol (including Cribbs
Causeway) for non food shopping (43%) compared with 23% going to
Bath.
3.22 In Bath over 40% of respondents regularly shop in Bristol
and Cribbs Causeway.
3.23 In light of the scale, quality and range of shopping
facilities available in Bristol and Cribbs Causeway, this outflow
of comparison shopping trips is likely to continue in the future,
regardless of the provision of new comparison shopping facilities
in Bath. Nevertheless, the redevelopment of the Order Land will
claw back some of this lost expenditure to the City Centre.
Methodology
3.24 In order to assess the capacity for new retail floorspace,
Nathaniel Lichfield & Partners use the survey to estimate the
market share of shops in each of the four B&NES centres within
the study area. The assessment of market shares was based on a
range of factors, including:
- Information from the household and visitor surveys;
- Information from the 1999 Bath tourist and visitor survey;
- The level and quality of retail facilities within competing
centres; and
- The relative distance between shopping centres and study area
zones.
3.25 Turnover estimates derived from the survey are then
compared with company average turnover to sales floorspace
densities in order to identify potential capacity for new retail
floorspace. This is one of the accepted approaches for estimating
capacity. I have looked at the figures from a number of points of
view, testing various assumptions, and I am satisfied that there is
ample capacity to support the proposed redevelopment of
Southgate.
Expenditure Growth
3.26 Expenditure growth was projected at 4.06% per annum over
the study period to 2011.
3.27 The population within the study area is estimated to
increase from 401,272 in 1996 to 430,237 in 2011.
3.28 Total comparison goods spending was forecast to increase
from £791 m in 2000 to £ 1,286m in 2011. These figures relate to
real growth and exclude inflation. They are expressed in 1996
prices.
3.29 An allowance was made for expenditure inflows based upon
the results of the town centre surveys.
Comparison Trading Levels in 2000
3.30 The level of comparison expenditure available to shops in
the study area in 2000 was estimated to be £734m (including an
allowance for outflows of expenditure to surrounding centres and
inflows from residents from outside the Catchment Area and Tourist
visitors). The benchmark turnover of comparison shops within the
study area was estimated to be £710m. These figures suggest that
comparison shops within the study area are on average trading
around the assumed benchmark turnover level.
Table 9: Cornparison Trading Levels in
2000
| Centre |
Available Expenditure |
Benchmark Turnover |
Difference |
| Bath |
£376.36m |
£354.26m |
+£22.1m |
| Keynsham |
£17.02m |
£15.07m |
+£1.95m |
| Midsomer Norton/Radstock |
£28.55m |
£27.09m |
+£1.46m |
| Other shops in study area |
£311.85m |
£314.01m |
+£2.16m |
| Total |
£733.78m |
£710.44m |
+£23.35m |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
3.31 The outflow of expenditure from the study area to competing
centres such as Bristol, Cribbs Causeway and Swindon was estimated
to be £192m. This outflow is higher than the estimated level
of expenditure inflow into the study area of £135m. This suggests
there is a net outflow of comparison expenditure of £57m. However,
over half of the expenditure outflow is leakage from the east
Bristol part of the study area (zones 11 and 12). I would expect
Bristol to exert a strong influence over this part of the study
area.
Comparison Spending and Turnover in 2006 and
2011
3.32 The level of expenditure available to comparison shops in
the study area is expected to increase by £495m between 2000 and
2011. The level of available comparison expenditure growth
available to shops in B&NES at 2006 and 2011 is shown below
Table 10: Comparison Expenditure Growth Available to
Shops in B&NES
| Centre |
Additional Comparison Expenditure |
| |
2000 to 2006 |
2000 to 2011 |
| Bath |
£112.5m |
£232.2m |
| Keynsham |
£4.92m |
£10.15m |
| Midsomer Norton/Radstock |
£8.7m |
£17.95m |
| Total |
£126.12m |
£260.3m |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
Source: Tables 11 to 14 Appendix C
3.33 The table assumes the market share of the City Centre
remains constant.
Quantitative Capacity for Comparison
Floorspace
3.34 The total level of actual available comparison goods
expenditure for shops in B&NES in 2006 and 2011 is summarised
in the table below. The benchmark turnover of existing comparison
shops in B&NES has been subtracted from the estimates of
available expenditure, which provides surplus expenditure
estimates.
Table 11: Surplus Comparison Expenditure in
B&NES
| |
Additional Comparison Expenditure £M |
|
| |
2006 |
2011 |
| Total Available Expenditure |
£
548.05 |
£
682.23 |
| Benchmark Turnover of Existing Shops |
£
420.82* |
£
442.28* |
| Surplus Expenditure |
|
|
| Bath |
£
112.80 |
£
213.32 |
| Keynsham |
£
5.94 |
£
10.36 |
| Norton Radstock |
£
8.49 |
£
16.28 |
*Benchmark turnovers are allowed to grow at 1% per annum
Source: Bath & NE Somerset City & Town Centre Study.
Final Report July 2000
Surplus Expenditure in Bath City Centre
3.35 Surplus expenditure in Bath is estimated to be £113m in
2006 increasing to £213m in 2011. The table below assumes that the
benchmark turnover of existing shops will increase in real terms in
the future. A growth rate of 1% per annum has been assumed from a
position in 2003 of £4,945 per sq m.
3.36 National trends indicate that comparison retailers will
achieve some growth in trading efficiency.
Table 12: Additional Comparison Floorspace
Projections
| Type/Location |
Surplus Comparison Expenditure £M |
|
2006 |
2011 |
| High street shops in Bath |
£89.46m |
£170.65m |
| High street shops in Keynsham |
£4.71m |
£8.29m |
| High street shops in Norton Radstock |
£6.73m |
£13.02m |
| Bulky goods retail warehouses |
£25.22m |
£47.99m |
| Total |
£126.12m |
£239.95m |
| Type/Location |
Turnover Density £ per sq m
net |
|
2006 |
2011 |
| High street shops in Bath |
£5,095.00 |
£5,355.00 |
| High street shops in Keynsham |
£3,715.00 |
£3,905.00 |
| High street shops in Norton Radstock |
£3,715.00 |
£3,905.00 |
| Bulky goods retail warehouses |
£2,123.00 |
£2,231.00 |
| Type/Location |
Sales Floorspace Projection sq m
net |
|
2006 |
2011 |
| High street shops in Bath |
17,711 |
31,867 |
| High street shops in Keynsham |
1,278 |
2,123 |
| High street shops in Norton Radstock |
1,828 |
3,334 |
| Bulky goods retail warehouses |
11,988 |
21,511 |
Source: Bath & NE Somerset City & Town Centre
Study, Final Report July 2000
3.37 This shows capacity for around 17,711 sq m net of new
floorspace in Bath City Centre in 2006, rising to 31,867 sq m net
by 2011.
3.38 The most recent advice from Experian is to allow for
existing comparison floorspace to increase its efficiency at an
average of 2-2.5% per annum, depending on local circumstances.
3.39 As a cross check, I have rerun the capacity calculation
allowing for existing floorspace in Bath to increase its efficiency
at 2.5% from 2003 to both 2006 and 2011. On this basis, the
capacity would be as follows:
Table 13: Comparison Floorspace Projection - 2.5%
Floorspace Efficiency
| Type/Location |
Turnover Density £ per sq m net |
|
2006 |
2011 |
| High street shops in Bath |
£5,325.00 |
£6,025.00 |
| High street shops in Keynsham |
£3,883.00 |
£4,394.00 |
| High street shops in Norton Radstock |
£3,883.00 |
£4,394.00 |
| Bulky goods retail warehouses |
£2,219.00 |
£2,551.00 |
| Type/Location |
Sales Floorspace Projection sq m
net |
|
2006 |
2011 |
|
High street shops in Bath |
16,799 |
28,324 |
|
High street shops in Keynsham |
1,213 |
1,887 |
|
High street shops in Norton
Radstock |
1,733 |
2,963 |
|
Bulky goods retail warehouses |
11,363 |
19,111 |
3.40 There would still be ample capacity available to support
the increase in net retail floorspace that the Scheme will
provide.
3.41 Neither of these assessments of capacity allows for the
City Centre to increase its market share across the catchment area
to reduce leakage to other centres.
3.42 The Scheme will have a total retail floorspace of 37,567 sq
m gross.
3.43 It will be fully open by 2010. Its first full year of
trading will be 2010 - 2011, although earlier phases will have been
trading since 2008. A test year of 2011 is therefore
appropriate.
3.44 The Scheme will provide:
- A modern full range department store
- A full range flagship Boots store
- A modern city centre Foodstore
- Other Medium Sized Units suitable for modern high street
occupiers.
- Unit shops of between 128 - 1564 sq m
- A range of boutique style unit shops to accommodate new
up-market fashion retailers adjacent to the department
store.
3.45 The Scheme will provide an addition in comparison sales
area of up to 14,000 sqm net.
3.46 Drivers Jonas has estimated that the Scheme will have a
total turnover of about £150m. This estimate is based upon Drivers
Jonas's assessment of the likely tenant mix and the turnover levels
expected to be achieved based on the actual trading performance of
comparable stores. It equates to a turnover to sales ratio about
20% above the average for the city centre.
3.47 This represents a net addition of turnover in comparison
goods (over and above the existing Southgate Centre) of about
£90m.
3.48 This figure is consistent with the NLP report (Para 3.26 of
Part V of CD7.1).
3.49 The table below compares the estimated capacity in Bath
City Centre in 2011 (from the NLP Study 2000) with the proposed
Southgate area in terms of additional floorspace and turnover.
Table 14: Capacity for Comparison floorspace in Bath
City Centre in 2011 Compared with Southgate
| |
£m |
Net Sales Area (Sqm) |
| Capactity in Bath City Centre in 2011 |
£170.65 |
31,867 |
| Southgate Net Additional Comparison Turnover and Sales
Area |
£92.40 |
14,000 |
3.50 This demonstrates that the additional floorspace to be
developed at Southgate will be well within the estimates of
capacity for additional comparison retail floorspace in Bath City
Centre in 2011.
Maximising the Potential of Southgate
3.51 In respect of the Southgate area, Nathaniel Lichfield &
Partners conclude that it is important that the scheme maximises
retail content within Southgate including some convenience
shopping.
3.52 The Scheme has maximised retail content with trading on
ground and first floors, and a three level department store. It
also incorporates a replacement foodstore.
The Implications of "No" Southgate
3.53 The implications of the Scheme not happening are considered
at paragraph 12.27 of the NLP report:
"If the
Southgate redevelopment cannot be secured in the medium term, then
there is a danger that Bath's position within the regional shopping
hierarchy will decline, particularly following the Broadmead
development in Bristol This decline may result in an increase in
the level of expenditure outflow from BANES to competing centres,
and a reduction in the size of Bath catchment area It may be
appropriate to consider other options if the Southgate
redevelopment is delayed for a considerable period Other city
centre expansion opportunities and/or the redevelopment of
non-bulky comparison retail facilities at Western Riverside should
be explored However, we believe that the council's efforts should
focus on securing the redevelopment of the Southgate centre as soon
as possible. "
3.54 These views were echoed by the City Centre Management And
Economic Development section of the Council in September 2000 in
their comments that were included in the Committee Report on the
Southgate application:
"The redevelopment of the Southgate area is a crucially
important opportunity for Bath retail offer and regional
competitiveness. It provides the only opportunity for significant
growth in the city's retail floor area, including
the provision of much needed modern large shop units. It also
provides an opportunity for a desperately needed new, and good
department store in the city centre. "
City and Town Centres Study, October 2004
3.55 The 2004 Study (CD10.5) is consistent with the 2000 Study
in identifying a pressing need in quantitative retail terms for
additional retail floorspace in Bath City Centre. At paragraph
15.10, it states that:
"Bath City Centre provides a good range and choice of
comparison shopping facilities. The city centre benefits from its
historic environment and pedestrianised streets. However, the lack
of available large modern shop units and the absence of a major
department store are clear weaknesses when compared with competing
centres and - there is a general shortage of available shop units.
The planned Southgate Centre redevelopment is expected to provide a
range of modern units better suited to new occupiers.
"
3.56 The 2004 Study allows for Southgate as a commitment. It
identifies retail capacity over and above Southgate for new retail
floorspace by 2011. How this additional retail capacity is met is a
matter being debated at the Local Plan Inquiry, and in particular
the application of the sequential approach in respect of the
allocation of edge and out of centre sites and impact on the City
Centre.
3.57 1 remain satisfied that the quantitative need identified in
the 2000 study remains robust. The 2004 study identifies additional
capacity over and above that identified in 2000. 1 am broadly in
agreement with the 2004 quantitative assessment, however, there are
some assumptions and matters with which I am not in full agreement.
These are not significant in terms of the quantitative
justification for Southgate. I am content to rely upon the 2000
study.
3.58 What is agreed by all parties is that the quantitative need
for the redevelopment of the Southgate area is pressing and that if
it cannot be secured, there is a real danger that Bath's position
within the regional shopping hierarchy will continue to
decline.
3.59 The Scheme has planning permission and can proceed once the
site assembly process is complete.
Conclusions
3.60 I conclude that, based on work carried out by
Nathaniel Lichfield and Partners for the Council and Drivers Jonas
on behalf of CGNU there is sufficient capacity to support the
redevelopment of the Southgate area, even without making any
allowance for Southgate and its related improvements to public
transport and highways infrastructure to increase the City Centre's
market share.
3.61 In practice, I am confident that the Scheme will
significantly improve the shopping experience in Bath - in terms of
range, quality, new retail offer, enhanced environment and
accessibility and will increase the City's market share.
3.62 I am satisfied that there is ample capacity to
support the Scheme area and the rest of the City Centre over the
period of the phased opening of Southgate, and to support the full
turnover potential of the Scheme when it is complete and has built
up its turnover in 2010/2011.
3.63 The Scheme will be well placed to attract and absorb growth
in expenditure beyond 2011 due to its large, flexible shop units
and excellent accessibility by all modes of transport.
4. Response to Objectors
4.1 Only one objector questioned the planning need for the
redevelopment of the Southgate area - Stylo Barratt.
4.2 I am satisfied that my evidence demonstrates there is a
significant quantitative retail capacity, and quantitative retail
need for the Southgate proposals. Other witnesses have identified
the other aspects of planning need that constitute a compelling
case for the Scheme.
5. Conclusions
5.1 Overall, I conclude that the quantitative need for the
redevelopment of the Southgate area has been identified, reviewed
and reinforced by studies undertaken by NLP and Drivers Jonas over
the past 10-15 years in the context of the Adopted Local Plan, the
planning application and the Draft Replacement Local Plan
Review.
5.2 The steady and projected continued growth in comparison
spending power of residents in Bath's catchment area, together with
the very limited supply of new retail floorspace in Bath, have
combined to produce a pressing need for additional comparison
shopping in the City Centre.
5.3 I am satisfied that the capacity estimates are robust. In
particular the capacity has been calculated on the basis of the
City Centre's market share remaining constant. I would expect
Southgate to increase the market share of the City Centre
throughout its primary catchment area. The redevelopment of
Broadmead in Bristol will offset some of these gains, in particular
to the west of Bath in areas such as Keynsham, but this will not
affect the overall capacity for the redevelopment of Southgate.
5.4 I have not quantified the potential for any increase in
market share, as there is ample capacity to support Southgate over
the period that it is programmed to open, 2008 - 2010.
5.5 The studies to date have focused on the period to 2011 -
which is the end of the Plan review period, and coincides with the
established trading patterns post Southgate. Southgate will be well
placed to absorb future growth in spending due to the large,
flexible units that will be built and its new transport
infrastructure.
5.6 Dr Raggett has provided evidence on the qualitative need for
Southgate The combined quantitative and qualitative need in Bath
represents one of the most compelling justifications for
redevelopment that I have encountered.
5.7 I have not dwelt on the implications of Southgate not
proceeding. There is agreement between the Council's advisors - NLP
and CBRE - and Drivers Jonas that without the Scheme, Bath City
Centre would decline as a regional centre, and the growth of
Bristol, Cribbs Causeway and Swindon would substantially increase
the leakage of trade from Bath's natural catchment area. Not only
would this diminish the City Centre as a whole (in conflict with
Government planning advice in relation to enhancing and promoting
centres), but it would also be contrary to the objective of
sustainable patterns of travel.
5.9 I am in no doubt that there is a quantitative retail need
for this major redevelopment of the Southgate area, which combined
with the qualitative, townscape, transport and regeneration
benefits of the proposals merits the use of compulsory purchase
powers by the Secretary of State to complete the assembly of the
necessary land.